You hit it on the head and in the guts. The old guard don’t get it . They need to find their new final block of cheese to get their teeth into. Grow up. Get on with it, as Princess Anne is fond of saying .
Interesting column and good ideas, Duncan. However, when you say "If Kiwis want locally made media, then they have to act now before someone like Murdoch does" I wonder if you know The Australian was ready to launch a dedicated NZ website at the beginning of 2023 but abandoned the project at the very last minute — even after articles had been commissioned for the launch.
It had tested the NZ market for more than six months by seeing how many readers that regular NZ-focused articles drew and I was told all the figures were good. It remains a mystery why the managers pulled the plug.
Really worthwhile series of suggestions, Thanks for this. The response so far from MSM has been far from imaginative. While I am sympathetic to those who are to lose their jobs we do need to shift focus and make better use of the models that we already have (eg podcasts/audio), open up to ways of connecting with young people (eg sensationalist headlines - eg opinion polls! - is not the way to do it) and avoid the 'gotcha' journalism that has perminated our media.
You hit it on the head and in the guts. The old guard don’t get it . They need to find their new final block of cheese to get their teeth into. Grow up. Get on with it, as Princess Anne is fond of saying .
All good suggestions.
Interesting column and good ideas, Duncan. However, when you say "If Kiwis want locally made media, then they have to act now before someone like Murdoch does" I wonder if you know The Australian was ready to launch a dedicated NZ website at the beginning of 2023 but abandoned the project at the very last minute — even after articles had been commissioned for the launch.
It had tested the NZ market for more than six months by seeing how many readers that regular NZ-focused articles drew and I was told all the figures were good. It remains a mystery why the managers pulled the plug.
Really worthwhile series of suggestions, Thanks for this. The response so far from MSM has been far from imaginative. While I am sympathetic to those who are to lose their jobs we do need to shift focus and make better use of the models that we already have (eg podcasts/audio), open up to ways of connecting with young people (eg sensationalist headlines - eg opinion polls! - is not the way to do it) and avoid the 'gotcha' journalism that has perminated our media.
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